Market-led extension is an approach, via which extension system will reach to the clientele on an end to end basis, starting from package deal of practices for manufacturing to promoting of produce to the consumers’ door in order that the farmers can get remunerative expenses for his or her produces. There is shift from production-led extension where focus is only on production of crops to Market led extension in which farmers are sensitized on numerous elements on quality, consumer’s preferences, marketplace intelligence, processing, value addition and marketing information in order to assist farming groups to attain remunerative prices. This article shows light on opportunities and challenges in agricultural marketing and role of extension agent in promoting market led extension.
Market-led Extension, Value addition, Extension workers
Mondal, S. (2016) Textbook of Agricultural Extension with Global Innovations. Kalyani Publiishers.
National centre for management of Agricultural Extension study material: Market-led Agricultural extension : Challenges and Opputunities.
